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When we own a website, we want to get visitors as many as possible. When we can get high traffic, the value of our site increases. But creating contents alone is not enough. We have to design our site and its materials to be SEO (Search Engine Optimization) friendly.
And yet that goal is more sophisticated than what it seems. Search engines like Google, Yahoo, and Bing are updating their systems frequently so that their users will not be disappointed. Black hat strategies used to dominate the ranking system. As long as you have multiple backlinks, your site will undoubtedly appear on the front SERP (Search Engine Result Page).
Today, the algorithm has got smarter and smarter. It can identify bots, spam comments, duplicated contents, and keyword stuffing, and then eliminate them. And thus, to make sure you apply the right SEO strategies, you have to keep on reading!
Making the Site Mobile Compatible
This issue is simple, yet many creators who specialize in building big companies’ official website seem to neglect it. For instance, according to econsultancy.com, BBC, Huffington Post, and Alibaba are three giant companies with poor mobile compatibility. Perhaps, mobile development is not a part of their concerns, but that kind of conduct is indeed a bad example.
Here are two primary reasons why you should make your site mobile compatible:
1. The Increasing Number of Smartphone Users
No gadget has ever been as successful as smartphones. Big companies in the business, such as Apple, Samsung, Xiaomi, Huawei, LG, and Vivo, all thrive from manufacturing smartphones. A survey on Statista.com shows that in 2016, there were already 2.1 billion smartphone users. This number is predicted to pass five billion users by 2019.
2. People Use Smartphones to Seek Information
Smartphones are handy. And people can browse the Internet from the gadget. Besides, many e-commerce deals are made through mobile apps. People use a desktop computer only to do laborious digital tasks.
3. Smartphone’s GPS (Global Positioning System) Feature
Today, search engines can give localized SERP. If a person is looking for the nearest restaurant, the search engine can sync with the phone’s GPS and show only nearby restaurants. It makes localized SEO more relevant than ever.
Improving the Multimedia Feature
Dealing with words can be tedious. Adding images, videos, slideshows, and social media can be refreshing to your audience. Besides, embedding videos from YouTube can get you visitors who prefer visual content than textual. They will stay on your web while watching the video. And the ranking system will still count that visit as organic.
But adding too many multimedia features can make your website slow to access. You have to employ a capable team of web engineers. The top rank companies are Web Design Squad, Intechnic, Taoti Creative, Doejo, and Cadre. You should check on their portfolios and see if any of their services suit your need.
Conducting Regular Maintenance
You should schedule the web’s maintenance. First, you have to check the comment section of every content regularly. Locking them from any comments is bad for your SEO. But opening them will also make your site vulnerable to spam comments.
Deleting spam comments is vital for visitor’s experience. Leaving too many spam comments shows insufficient monitoring. Your site will look like it has been neglected. And it can give an unpleasing impression to your visitors.
Second, malware programs may sneak through your web’s server and infect your visitor’s computer. Access’s safety and user’s experience must frequently be evaluated. Technical issues may also occur. And that is why regular maintenance is vital.…