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When we own a website, we want to get visitors as many as possible. When we can get high traffic, the value of our site increases. But creating contents alone is not enough. We have to design our site and its materials to be SEO (Search Engine Optimization) friendly.
And yet that goal is more sophisticated than what it seems. Search engines like Google, Yahoo, and Bing are updating their systems frequently so that their users will not be disappointed. Black hat strategies used to dominate the ranking system. As long as you have multiple backlinks, your site will undoubtedly appear on the front SERP (Search Engine Result Page).
Today, the algorithm has got smarter and smarter. It can identify bots, spam comments, duplicated contents, and keyword stuffing, and then eliminate them. And thus, to make sure you apply the right SEO strategies, you have to keep on reading!
Making the Site Mobile Compatible
This issue is simple, yet many creators who specialize in building big companies’ official website seem to neglect it. For instance, according to econsultancy.com, BBC, Huffington Post, and Alibaba are three giant companies with poor mobile compatibility. Perhaps, mobile development is not a part of their concerns, but that kind of conduct is indeed a bad example.
Here are two primary reasons why you should make your site mobile compatible:
1. The Increasing Number of Smartphone Users
No gadget has ever been as successful as smartphones. Big companies in the business, such as Apple, Samsung, Xiaomi, Huawei, LG, and Vivo, all thrive from manufacturing smartphones. A survey on Statista.com shows that in 2016, there were already 2.1 billion smartphone users. This number is predicted to pass five billion users by 2019.
2. People Use Smartphones to Seek Information
Smartphones are handy. And people can browse the Internet from the gadget. Besides, many e-commerce deals are made through mobile apps. People use a desktop computer only to do laborious digital tasks.
3. Smartphone’s GPS (Global Positioning System) Feature
Today, search engines can give localized SERP. If a person is looking for the nearest restaurant, the search engine can sync with the phone’s GPS and show only nearby restaurants. It makes localized SEO more relevant than ever.
Improving the Multimedia Feature
Dealing with words can be tedious. Adding images, videos, slideshows, and social media can be refreshing to your audience. Besides, embedding videos from YouTube can get you visitors who prefer visual content than textual. They will stay on your web while watching the video. And the ranking system will still count that visit as organic.
But adding too many multimedia features can make your website slow to access. You have to employ a capable team of web engineers. The top rank companies are Web Design Squad, Intechnic, Taoti Creative, Doejo, and Cadre. You should check on their portfolios and see if any of their services suit your need.
Conducting Regular Maintenance
You should schedule the web’s maintenance. First, you have to check the comment section of every content regularly. Locking them from any comments is bad for your SEO. But opening them will also make your site vulnerable to spam comments.
Deleting spam comments is vital for visitor’s experience. Leaving too many spam comments shows insufficient monitoring. Your site will look like it has been neglected. And it can give an unpleasing impression to your visitors.
Second, malware programs may sneak through your web’s server and infect your visitor’s computer. Access’s safety and user’s experience must frequently be evaluated. Technical issues may also occur. And that is why regular maintenance is vital.…
For some people they drown in their full-time job, waking up at 9 am and going back home at 5 pm. However, some decided to delve into other paths, such as becoming a digital nomad, because why not travel and work at the same time? For others who do not like to work under the influence of seniors or boss, they decided to create a start-up company or an online business.
If by any chance you’re already starting an online business but stuck in a rut, you might want to use an SEO service. In this article, we’re going to give you some reasons for why it’s a good idea to use an SEO service for your business, read more to find out what those reasons are.
All the Big Companies are Using it
If you feel like using an SEO service is like cheating, don’t worry cause it’s not. To make it simple, an SEO service can quickly ensure that your post appears on the first or second page of a search engine, and this is being done by content writing and many more. If you feel like only the small companies are doing it, you’re wrong. Nowadays many companies are using it, be it new or the big ones, so consider using one if you feel like your page lacks attention.
A Wider Audience
Instead of endorsing a local celebrity, which is expensive and not getting the international market, you might want to try an SEO service instead. Endorsing a local celebrity might worth it, but if you want the attention from the global market, a local star will not fulfill that specific target.
Although using an SEO service will cost you some money, it is much cheaper, and you can ensure that anyone looking for a specific products/services can be linked to you, increasing traffic to your website.
Improving your Business
The point of using an SEO service is to get the attention that your business needs, and by getting the attention that you need, you can get some sales from customers. So, if you feel like your sales is not making any growth, invest some of the money to an SEO service, and who knows it might make a lot of difference in the business. At the same time, SEO services can increase traffic to your business, which means more attention from the audience in case you want it.…
With the increasing age of technology and business, many people nowadays resort to other alternatives when making money or pursuing their career. Some opted to become a digital nomad as they are struck with wanderlust but yet have to make money to pay the bills and their tickets. However, others decided to open an online business instead, be it offering their products or services to the customers.
If you’re an online business owner and yet feel like you’re not making any progress, then you’ve come to the right place. In this article, we’re going to give you some tips on how to improve your online business, read more to find out what those tips are.
One of the causes on why your business is not getting the attention that it needs is because of boring design, be it in your packaging or on your website. If you’ve never updated any of your design, you might be losing to other companies who use attractive design to attract more customers to their page. Consider hiring a designer that can design your website or your packaging, depending on what you want.
After you did a re-design of your products, you might want to take a step back and do research with the team. Start by asking small questions like, are your products or services worth the money? Is it relevant to the customers?
By doing small research like this, you can find out about what’s wrong with your company and what to do in case you want to improve. At the same time, you can also spread questionnaires to your customer to ask for feedback, this way you can gather data much faster.
Use an SEO Service
Another way to increase traffic to your website is by using an SEO service, and you don’t have to feel ashamed for doing this as many big companies are doing it as well. An SEO service can ensure you that your business will appear on the first or second page of a search engine when someone looks for a specific product that you can offer.
Is it worth the money? In the long run, it surely is.
Make a Financial Cost
The last tip to improve your business is to make a financial cost, which means you’re going to sort out on everything that’s been making a profit, what not and how much money is going to a specific operation. By making this list you’ll know which is making a profit and which is not, and you can easily cater to your likings whether you want to keep supplying a particular category with your money.…